Love Earth Jewelry Does not Shine

Love, Earth's supply chain is riddled with environmental and human rights problems that are not compatible with an eco-friendly label

Love, Earth is a Walmart jewelry brand launched two years ago that claims to demonstrate that large-scale retailers can produce jewelry made from gold and silver that is traceable to mines and meets strict environmental and social criteria. Instead, the gold comes from irresponsible, polluting mines in Nevada and the corporation employs oppressive labor conditions in its jewelry manufacturing operations in Bolivia. This was published in an January 6, 2011 article by Jean Friedman-Rudovsky, Walmart's "Love Earth" Jewelry Line Doesn't Live Up to Green Promises.  "While Love, Earth may shine like gold.... underneath, its anatomy is greenwash."


EARTHWORKS, The Western Shoshone Defense Project and Great Basin Resource Watch have released a joint press release. "To the best of our knowledge, Walmart has not applied the Golden Rules criteria or verification requirements to the mines from which Love, Earth is sourcing its gold. . . . From mine to manufacturer, Love, Earth's supply chain is riddled with environmental and human rights problems that are not compatible with an eco-friendly label." The groups urged Walmart to suspend use of the Love, Earth label until the company is able to demonstrate that its supply chain complies with the Golden Rules, saying: "We urge Walmart to take immediate steps to ensure that Love, Earth lives up to its name."